Sometime last week little black and white signs with the phrase "eleven44.org" started popping up all over Louisville. I was curious so I visited the site. There's a mysterious countdown and a clue reading "ten4eleven44". There are also links to facebook and twitter.
What could it mean?
At first I thought it was a radio station since ten-4 is radio talk, but that doesn't work. AM stations end in 0 and FM stations are odd numbers.
Someone suggested that its the time of a church service... 11:44. Sounds weird but I guess plausible.
Maybe its a pattern, ten4, eleven44, twelve444?
Here is my guess. If you take ten4eleven44 and turn it into calculator upside talk you get: hhllhol or Hellhole. I knew it! Louisville is on top of a Hellmouth that is going to open in October. Someone call Buffy!